A2Z Mobility
A2Z Mobility is an expert company in providing specialty equipment necessary for individuals with disabilities or injuries to make home care accessible and possible.
As the customers for A2Z Mobility face challenges doing what is normally taken for granted, so we had to consider accessibility and ease of use also. As a large number of their customers are seniors, designing a site easily accessibly by the visually impaired was a priority, as well as considering intuitive user experience design for those for whom web technology is still a new-fangled invention.
Website traffic
A2Z Mobility is an established, trusted brand looking to expand it’s outreach and generate more leads and sales.
They occupy a special niche where they provide specialty products and services that only a small, fixed percentage of the population uses, which poses a unique challenge.
However, by revamping an easy to use E-commerce site, working on search engine optimization, on-site as well as engaging in link building, we were able to drive more traffic to their site, and generate more leads and conversions.
We also helped set up a successful email marketing campaign. By building an email list through website sign ups and in store promotions, we have been successful in sending regular newsletters featuring new products, special offers and helpful tips. We have also personalized email content based on customer preferences and browser behavior.
We have also provided off-line advertisement. Brochures are an excellent tool and a visual aide for customers visiting the store, so that they may quickly reference features, models and prices, it helps the customers make a quick decision and a purchase.
Vehicle graphics are an important tool in the arsenal of any company that has it’s own fleet of vehicles for installation or delivery. A crisp, well designed advertisement graphic creates engagement and generates leads, promotes brand awareness as well as builds trust.
We are quite satisfied with the services provided by IAMAGENCY over the years, and the help they've done for helping us create a consistent brand presence.
Precision Landscaping
Precision Landscaping is a brand recognized all across Toronto, for good reason too. Precision means Perfect, they deliver quality work, they demand quality work.
Providing marketing and advertising solutions to a company like Precision is a dream job. Their reputation speaks for itself. As marketing and SEO specialists our job is primarily to provide high quality visual solutions with the impact people expect from Precision, as well as leveraging the brand recognition for generating leads.
For a high profile landscaping company, the best way to advertise is with good videography and photography. Finding the right angles, using drones and skilled professionals, we filter out the noise and let the results speak for themselves. Precision Landscaping not just about putting in interlocking and shrubs, but in designing and creating living spaces; spaces where memories are formed, joy is shared and the heart yearns to return and reconnect with friends and family. It is where geometric precision meets human experience in a blend of art and science.
Communicating this to the prospective clients is a creative and artistic challenge in itself. It could not – may not – be approached as simply a construction company. To do so would be to waste the decades long effort and vision behind the company and its leadership. The digital canvas creates many opportunities to communicate that and wow potential patrons through targeted ads and managed Instagram account. Regular blog posts provide an opportunity to showcase the best works, create shareable quality content that is valuable in itself to readers and prospective clients, as well as for high SEO ranking for relevant search questions people ask about landscaping, pools and overall yard work.
Offline and Online, best of both worlds
For a landscaping company, offline marketing is as essential, if not more, than online presence. Crisply designed flyers and doorhangers invite the neighbours of your clients to see the work that is done, and gain confidence in the service.
A fleet of Precision Landscaping trucks driving around the GTA is a common sight in the summer. With the minimalist, high contrasting and bold design, our graphics catch attention and can withstand the rigours of the tough and demanding job.
I've worked with Daniil and his father for many years. It's difficult to find people who provide such consistent, quality work.
Toronto Dating Experiment
HASTE is a new take on the old problems of online dating. Dating apps are plagued by fake profiles, flakers, creeps, and people who are completely not serious. At the same time, the online environment is known to change how people interact with one another, disrupting the social dynamics and becoming poor proxies for real life potential.
In an industry that is saturated with apps and programs that promise to address the acute problem of loneliness and boredom, with some trying to be the new Tinder, and others promising to be not-Tinder, it’s difficult to stand out and be different. Or is it?
Not a dating app – it’s a social experiment
All genius solutions are brilliant in their simplicity. Haste is an attempt to embody the age old wisdom by turning the expectations for a dating app on its head. By putting strangers in a group dinner setting, it creates a different set of social dynamics, it sets the stage for a more honest and natural process.
A revolutionary concept requires a revolutionary marketing strategy. The bet was on intrigue. The name itself implies “speed dating”, but it is not, and obviously so. Curiosity killed the cat, but it also sealed the deal for the campaign shrouded in mystery. This is by design – as an experiment designed to pull people out of the virtual world and back into the real one, the need to approach and ask what this is and how it works sets the tone and expectations for the process.
A guerilla marketing campaign of strange signs with the logo of a well know Toronto pub generates buzz and questions.
Pink is for tender feelings, the black time piece is for the value of time. A minimalist design by itself filters out those who go with the flow as opposed to those who are ready to work a little to get info, as the final goal is to get enough strangers set up for a dinner and a fun night where magic can happen.
We needed an outside the box, innovative solution to fix the "dating app problem" in Toronto. The folks at IAMAGENCY have been fast and creative - just what I need!
