Sometimes we get a specific request during web development. More often, we make these suggestions to our clients. For larger companies, we offer the ability to train an AI chatbot that uses the content and database to answer questions from visitors. Many sites have a customer support button anyways, and having a well trained AI that uses a mix of neural network learning and preset answers can alleviate the need to expand customer support team. In some cases, when there is a large database of information, it’s possible that site visitors might not even realize they are chatting to a bot. It’s usually not enough to just hook up a ChatGPT interfaced plugin; an effective use of AI technology requires careful prompting and instructions written to guide the AI and it’s answers.
In other cases, usually for smaller businesses, there are a number of solutions and apps that send a support request directly to a phone app or in some cases make it possible to read and respond to questions via SMS. This is very convenient for a smaller business. The ability to chat with a support team and receive a quick response is associated with a well established, professional organization; however it requires resources and dedicated customer support team members to run. This option makes it possible for a smaller team to manage a feature that customers expect or rely on.
